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Precision Paradigm: Navigating the TQM Journey

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A core definition of total quality management (TQM) describes a management approach to long-term success through customer satisfaction. In a TQM effort, all members of an organization participate in improving processes, products, services, and the culture in which they work.

How does TQM benefit operations?

  1. Reduces defects and waste.
  2. Improves efficiency and productivity.
  3. Enhances customer satisfaction.
  4. Increases employee engagement.
  5. Boosts profitability.

Primary Elements of TQM:

  • Customer-focused: The customer ultimately determines the level of quality.
  • Total employee involvement: All employees participate in working toward common goals. 
  • Process-centered: A fundamental part of TQM is a focus on process thinking. 
  • Integrated system: Micro-processes add up to larger processes, and all processes aggregate into the business processes required for defining and implementing strategy.
  • Strategic and systematic approach: A critical part of the management of quality is the strategic and systematic approach to achieving an organization’s vision, mission, and goals.
  • Continual improvement: A large aspect of TQM is continual process improvement. 
  • Fact-based decision making: To know how well an organization is performing, data on performance measures are necessary. 
  • Communications: During times of organizational change, as well as part of day-to-day operation, effective communication plays a large part in maintaining morale and in motivating employees at all levels.

How to start your journey of TQM and what are the steps?

  • Define Your Quality, i.e, align your entire team around this shared vision.
  • Understand your customer’s needs and pain points.
  • Equip your employees with the training, resources, and authority to identify and solve problems.
  • Track key metrics, analyze trends, and use data-driven insights to identify areas for improvement.
  • Acknowledge and reward employee contributions,

Here are some inspiring examples of TQM journey:

  • General Electric: Jack Welch’s leadership transformed GE into a TQM champion, leading to significant quality improvements and increased profitability.
  • Toyota: Their legendary “lean manufacturing” system, rooted in TQM principles, has made them a global leader in efficiency and quality.
  • Amazon: Their focus on customer satisfaction and continuous improvement aligns perfectly with the TQM philosophy.

Before implementing TQM, one should keep in mind the following pointers:

  • Organizing and getting things: A lot of planning and time are needed over time to make sure that TQM resources are used correctly.
  • Company-wide dedication: In TQM, continuous improvement means that the culture of the company needs to focus on making processes better. Support must come from all ranks of management.
  • Extra costs: It’s possible that TQM will raise the prices of training, building, and building up teams.
  • Time: It could take years for a business to fully show the results it wants.
  • Partially done: Putting TQM into practice takes a lot of work, so even a small step toward it can fail.

Don’t forget that TQM is a process, not a goal. It needs leadership commitment, dedication from all employees, and a culture of always improving. But the benefits are huge: a business that is more effective, efficient, and focused on the customer.

Reference:-

https://asq.org/quality-resources/total-quality-management#:~:text=What%20is%20Total%20Quality%20Management%20(TQM)%3F&text=A%20core%20definition%20of%20total,culture%20in%20which%20they%20work.

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Bi-weekly Blog

MEESHO – THE NEW AMAZON OR JUST ANOTHER DROP IN THE OCEAN OF CONUSMERISM?

Who can ever get fed up with shopping? Especially in this era of changing trends, where one day you see yourself in a pink gingham dress, bringing forth your inner Barbie, while the next day you have the urge to rock a chikan kurti with a pair of embellished jhumkis! That’s where Meesho comes dressed as your white knight to help you build your infinite wardrobe. One might say this is nothing but a desperate attempt to rebrand fast fashion. Nonetheless, at least Meesho is not a conglomerate of sweatshops with overworked and underpaid children *pointing fingers at you, Shein*. So how exactly does Meesho cater to the ever-growing fashion needs of the masses as well as the classes when it claims not to own a single warehouse? Let’s find out!

In the bustling realm of e-commerce giants, where industry titans battle for supremacy, Meesho emerges as a refreshing Indian breeze. Meesho, founded in 2015 by Vidit Aatrey, an IIT alumnus, and his friend Sanjeev Barnwal, has become the third-largest e-commerce company in India, and it continues to grow by leaps and bounds. Its unique model leverages social media networks, primarily WhatsApp and Facebook, to enable sellers to reach a wider audience and potential buyers to discover a diverse range of products. Meesho’s story is undeniably compelling – a classic David versus Goliath narrative where innovation and grassroots empowerment have taken centre stage. This emphasis on inclusivity and grassroots empowerment not only fosters economic growth but also resonates deeply with the ‘Make in India’ sentiment. The platform boasts affordable prices and zero seller commissions as some of its unique value propositions. However, what’s most intriguing is how well it manages its supply chain. Instead of incurring huge expenses in the name of logistics, Meesho decided to benefit from the expertise of the already established logistics players in India, Delhivery, Xpressbees and Shadowfax, to name a few. This smart tactic has helped Meesho reduce its carbon emissions and has also resulted in a significant drop in its average cost per shipment. 

Meesho makes more than 2.5 million shipments a day, with its orders ranging from vegetable cutters to gorgeous dresses. The platform works on the principle of ‘efficiency over urgency’. In simpler terms, Meesho does not promise same-day or next-day delivery of orders, unlike its counterparts. They focus on vehicle utilisation and refrain from creating artificial urgencies that drive up supply chain costs. 

Another way Meesho is able to keep its costs to a minimum is by not spending on warehouse infrastructure. The platform deals mainly with small sellers with small product volumes; hence, the sellers are able to manage inventory at their end. The logistics partners of Meesho pick up the orders directly from the sellers and deliver them to the end customers. 

In addition to this, Meesho is also working on developing an enterprise software solution for logistics to support small and medium-sized enterprises. This would also allow Meesho to experiment with less dependence on third-party logistics providers. The software solution is being reported to “address a lot of inefficiencies that exist in Tier 2 and Tier 3 supply chain in terms of e-commerce deliveries.”  

In the grand tapestry of e-commerce, Meesho represents a unique thread woven with entrepreneurial zeal and digital innovation. Meesho definitely has miles to go before it dethrones Amazon and Flipkart in the kingdom of e-commerce. Still, it is praiseworthy and a feeling of immense pride to witness an Indian company compete with industry giants while showcasing remarkable results. We are definitely Meesho lovers – on our way to order more dresses for the movie premieres! 

References:

https://economictimes.indiatimes.com/tech/startups/meesho-builds-logistics-saas-platform-to-widen-its-network/articleshow/93862444.cms?from=mdr

https://www.meesho.io/blog/how-we-reimagined-the-supply-chain-and-saved-our-sellers-big-bucks