Zena Krishnoo
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In recent years, customers, workers, investors, and governments have increased pressure on businesses to demonstrate better environmental stewardship and social responsibility. This occurs at a time when the business case for sustainable operations strengthens annually. With increasing demand from shareholders, investors, and the international community to integrate sustainability into all supply chain elements, there has perhaps never been a more crucial time to abandon outmoded procedures in favor of environmentally-focused innovations. However, a
sustainable supply chain encompasses much more than just the environment. Sustainability combines social, economic, and environmental elements in which neither is sacrificed for the other.
Many organizations have begun to focus on supply chains since they use a significant amount of resources and money and are usually a source of unneeded waste. Thus, supply chain sustainability has become an important company objective. Companies have begun measuring their products and services environmental and social effects over their entire life cycles. Here are some fundamental definitions and answers to frequently asked questions to help you better understand supply chain sustainability:
Supply chain:
A supply chain is a connected system of organizations, activities, information and resources designed to source, produce and move goods from origination to a final destination—typically from a supplier to an end customer.
Supply Chain Management:
In commerce, supply chain management is the management of the flow of goods and services including all processes that transform raw materials into final products between businesses and locations. (Wikipedia contributors, 2022)
Sustainable Supply Chain Management:
A sustainable supply chain is one that fully integrates ethical and environmentally responsible practices into a competitive and successful model.
How to make your supply chain (more) sustainable?
There is no “quick fix” when it comes to incorporating sustainability into the supply chain, but a firm may attain a bottom line characterized not just by profit but also by people and the planet by implementing the necessary changes incrementally.
➢ Map out Your Supply Chain
Without an in-depth understanding of your supply chain, it is doubtful that you can even begin adopting significant sustainability reforms. In any case, how can you identify essential adjustments without a visual grasp of what they are?
Therefore, the initial step towards sustainability is to map out the complete supply chain. This will help you identify risks and waste drivers while correctly depicting global suppliers’ social, economic, and environmental difficulties. Then, you’ll be able to examine how human and natural resources are utilized at every stage of the operational and manufacturing process, indicating where adjustments may be made.
➢ Ensure Ethical Sourcing
As a manager of the supply chain, you must be able to observe how your suppliers produce and extract raw materials to guarantee they adhere to sustainability standards. This emphasis on raw materials is incredibly vital in supply networks. Although it is impossible to forecast the impacts of climate change, the nations from where these minerals are collected will probably be affected. This is a broad issue that requires a long-term approach, but there are modest steps you can take to incorporate sustainability into your business. Changing your pallet supplier to a local one, for instance, will cut transit delays and the accompanying expenses and minimize any carbon dioxide (CO2) emissions involved with travel.
On a lesser scale, basic hacks, such as becoming entirely paperless by using digital communication and documentation, will assist you in preserving the environment.
➢ Change Your Mentality
Education remains a crucial component in the delayed (and in some cases nonexistent) progress toward sustainability. Even though certain sustainability measures need physical procedure modifications, this is typically achievable only once behavioral and cultural adjustments are
established. Therefore, gaining respect and understanding from your personnel and suppliers is vital in attaining sustainability of the supply chain.
By implementing internal training programs that teach the significance of your purpose to both existing and new employees, everyone will become aligned with the same objective, allowing you to work for a community outcome every day. Showcase success stories, utilize data to build momentum within your firm, and have your team generate ideas for incorporating sustainable practices into more specialized business activities to achieve this goal.
➢ Collaborate with Other Companies
No matter how hard they try, individuals cannot handle complex supply chain difficulties on their own, whether on a corporate or personal basis. You may, however, become a voice for change and communicate this message to rivals who operate in comparable sectors of the supply chain,
pushing them to join in efforts to build sustainable practices that will ultimately benefit you all. These sorts of collaborations will enable you to define a single standard to which your suppliers can be held responsible, eliminating mountains of paperwork and allowing you to influence the
industry’s future as a whole.
Benefits of Supply Chain Sustainability
Sustainability in the supply chain benefits not only the company’s own interests and those of its stakeholders but also society and the planet as a whole. Companies have recognized, for instance, that extreme weather disruptions and growing resource scarcities posed by climate change threaten their business continuity.
Here are five frequently cited business activities that benefit from sustainability:
- Supply chain operations: Recent examples demonstrate that energy costs decrease when companies set emission targets with suppliers and assist them in identifying potential improvement areas.
- Branding: Consumers are more concerned than ever about goods’ origin and manufacturing process. Researchers at the Sloan School of Management at MIT discovered that consumers might pay 2% to 10% more for products with transparent supply chains.
- Investor relations: Institutional investors are cognisant of the reputational risk associated with supply chain activities that are not sustainable. In recent years, the media has highlighted several reckless supply chain activities, and in certain instances, this has harmed the stock values of some companies. These stories have uncovered enterprises that import electronic components, maintain unsafe working conditions, utilize vendors that habitually damage local waterways, and acquire faulty components or harmful substances.
Additionally, a recent Gallup study revealed that almost half of investors are interested in sustainable investing funds. - Corporate culture: According to demographers, Millennials desire more significance in their employment. Sustainability plays a crucial part in determining a company’s corporate culture and values, which significantly impact the recruiting and retention of personnel.
- Compliance: Global governments are legislating more supply chain sustainability to fulfill the 2030 deadline set by the United Nations for meeting Sustainable Development Goals such as clean water for everyone. The scope of government restrictions includes the
traceability of medications, the disposal of electronic equipment, and the avoidance of conflict minerals.
Conclusion
Many global firms demand fair labor and environmental policies in their supply chains. Adopting the MNCs’ sustainability strategies is a solid start. All businesses can do more. They should provide consistent messages to vendors that economic, social, and environmental needs are important. They should provide procurement authorities with the same message and encourage them to achieve economic, environmental, and social goals. These authorities should gather supplier data, assess their sustainability performance, and engage them in continuous improvement efforts. MNCs should cooperate with their suppliers’ procurement departments to spread sustainability criteria throughout their supply networks. Supply chains are only as strong as their weakest link.